From First Order to Exclusive Distributor: Building the Algerian Market Together

A Growth Story Built on Trust, Performance, and Shared Vision

Background: Identifying an Opportunity in an Emerging Market

In 2019, shortly after Jinan Allwin CNC Machinery Co., Ltd. was established, we received an inquiry from Algeria through our international sales team. The customer, Necir, was not yet a machine distributor at that time. He was working as a company manager, primarily responsible for accounting and company registration services, but he had a strong interest in the local metal fabrication market and saw clear growth potential.

With the intention of entering the CNC cutting equipment industry, Necir decided to purchase two CNC metal cutting machines from Allwin CNC. As this was our first cooperation and the market price of such equipment was relatively high at that time, the machines were sold at a retail-level price. Even today, Necir often jokes about this first order being “expensive,” which has become a friendly memory between us.

First Cooperation: Building Trust Through Product Performance

Because mutual trust had not yet been fully established, the initial transaction was completed via cash payment. After the machines were delivered and put into operation, Necir conducted extensive testing and trial use. During this stage, the performance of Allwin CNC plasma cutting machines proved to be stable, cost-effective, and well-suited to local production needs.

Beyond Necir’s own evaluation, feedback from his customers was equally positive. End users praised the smooth cutting surface, minimal slag, and reliable operation of the machines. More importantly, they recognized our team’s responsiveness, accurate problem diagnosis, and efficient technical support. These early results laid a solid foundation for deeper cooperation.

Relationship Development: From Buyer to Strategic Partner

As communication increased and cooperation deepened, trust between FWINCNC and Necir grew steadily stronger. This mutual confidence allowed us to offer more flexible and supportive payment terms, including Letters of Credit and Documentary Collection, making long-term cooperation more sustainable.

With stable machine performance and growing market demand, Necir’s annual purchasing volume increased significantly—from dozens of machines per year to over one hundred units annually. Over time, he successfully transitioned from an end buyer into a professional distributor with strong local market influence.

Market Expansion: Establishing a Strong Local Presence

Today, Necir is our exclusive distributor in Algeria. All customers in the region are received and supported through his local operation. With our technical backing and continuous product supply, Necir has built a profitable business while helping his customers achieve strong returns as well.

Allwin CNC machines are now widely used across Algeria in various industries, including steel door manufacturing, fence production, kitchen equipment fabrication, and pipe processing. Local customers consistently report clean cutting results, smooth edges, and high processing efficiency, reinforcing the brand reputation of FWINCNC in the region.

Technology Upgrade: Transition from Plasma to Laser Solutions

As fiber laser cutting technology gained popularity, the Algerian market began shifting toward higher-precision solutions. Customers who adopted our laser cutting machines quickly recognized the advantages: superior cutting accuracy, mirror-like edges, better verticality, reduced environmental impact, and improved operator safety.

Once customers experienced laser cutting performance, many chose to upgrade from plasma systems, further expanding the scope of our cooperation. Today, our equipment installed in Algeria includes fiber laser cutting machines, laser tube cutting machines, plasma pipe cutting systems, laser welding machines, and a full range of consumables and spare parts.

Beyond Business: A Partnership Built on Shared Values

The long-term success of our cooperation with Necir is driven by several core factors. First, reliable product quality and consistent service capability form the foundation of trust. Second, both parties share a common business philosophy focused on long-term collaboration and mutual growth.

This philosophy aligns closely with our company name—Allwin, representing the belief that customers, partners, employees, and the company itself should all benefit together. By supporting one another and creating value at every stage of cooperation, we aim to achieve sustainable, win-win development.

Today, Necir is not only our business partner but also a close friend. Every time he visits China, FWINCNC becomes his home base. Whether for business or daily matters, he knows he can rely on our team—and we are always glad to support him in expanding his business both in Algeria and beyond.